FORME

High-ticket objects need slower pages. A lighting and ceramics storefront that sells $480 lamps with patience.

Client: Self-initiated
Sector: Home · Lighting & ceramics
Market: US (concept)
Role: Strategy, UX, art direction, front-end
Timeline: 2026
Scope: Editorial PDP · Editions · Material storytelling · 3D

When an object costs as much as a weekend away, the page’s job is to justify the price before showing it. FORME explores numbered editions, material chapters (clay, glaze, glow) and technical drawings as trust signals.

Self-initiated concept. Brand, products and prices are fictional, built to test ideas I bring to client work.

Outcomes

120numbered pieces per edition

3material chapters before the price

1:1technical elevation on every PDP

Price, earned

Clay, glaze, glow: three short chapters on what the object is made of and how. By the time the price appears, it reads as a consequence, not a claim.

FORME · forme.studio/aurea — Fig. 01Three material chapters before any price.

Drawings as trust

Elevation drawings with real dimensions answer “will it fit?”, the high-ticket version of a size guide.

FORME · forme.studio/collection — Fig. 02Technical drawing and the collection.

Design decisions

The system behind the screens

A $480 lamp is bought slowly. FORME borrows the pace and typography of an exhibition catalogue so that time spent on the page builds conviction instead of doubt.

Color

#F1EBDD Ivory Gallery wall 16.0:1 · AAA

#4A1119 Oxblood The glaze; hero and actions 12.8:1 · AAA

#B4593A Terracotta Clay, small accents 4.0:1 · AA large

#CDBFA5 Travertine Plinths and planes 10.5:1 · AAA

#1D0A0D Ink Text 16.0:1 · AAA

Every color is a material in the photographs: glaze, clay, travertine. The interface is painted with the objects themselves.

Typography

Cormorant Garamond400 · -0.01em

Light is a material.

Display · object namesCatalogue serif with long ascenders: calm and expensive.

Inter400 · 0.12em · caps

Fig. 01 · Elevation · Ø 34 cm

Captions · specificationsFigure captions like a museum label.

Grid & spacing

Columns: 12
Max width: 1600px
Gutter: 32px
Base unit: 8px

128

Generous 128 px pauses between chapters: whitespace is the luxury signal.

Decisions, and why

01
Price after three chapters

WhyMaterial, surface and light justify the number before it appears.

Instead of~~Price next to the hero image.~~
02
Technical drawing as reassurance

Why“Will it fit on my sideboard?” is the high-ticket size question.

Instead of~~A dimensions line buried in specs.~~
03
Numbered editions

WhyScarcity that is true and checkable.

Instead of~~A countdown timer.~~